Benojo's Marketing Bloke, Aidan, will lead this workshop for people who want to build their knowledge and confidence in optimising their website for search marketing - i.e. being found on Google.
The discovery workshop will help you understand what SEO, paid search and web analytics are, why they’re vital to help you meet your charity’s goals and how you start to apply the basic principles.
This workshop will help you make the most of your existing online activities and campaigns; reach more supporters, recruit more volunteers, make more impact.
Here's what a previous attendee has said about the course:
"The content was delivered at a level that was easily understood, which led to our organisation making changes on our website straight away"
This discovery workshop is for people working or volunteering for charities which have an online presence.
You do not need to have any knowledge of tools and strategies for optimising your online campaigns, but you should be involved in running your charity website (or know the person who is).
Thanks everyone for great engagement with the subject matter!